In just a few years, Instagram has become a key element in the marketing strategy of companies in any sector, as evidenced by its adoption by 86% of the major international brands in 2016. After initially implemented a strategy that is a relevant lever to crystallize the attention of their audience on Instagram, some companies constituent reduced performance of their account.
Brand engagement is declining, making it increasingly difficult to convert subscribers into customers. However, good practices can develop a more dynamic presence on Instagram. Icon square lists 8 tricks to give breath to brand profiles that want to optimize their presence on the famous social network.
- Switch to company profile to access a dedicated interface
Instagram offers the ability to convert an account within the settings of its mobile application. One of the main benefits of the company profile is the addition of a blue contact button through which customers and prospects can get contact information for the company and the person to contact. In addition, the establishment of a company profile allows the administrator to access an analysis solution that provides an overview of the commitment generated by the latest publications of the account: Instagram followers Insights.
- Start on a healthy foundation by removing unwanted subscribers
A loss of speed on Instagram is not always linked to the fact that the publications do not receive enough commitment; sometimes they just do not receive the right type. According to a study conducted by Icon square, at least 40% of the comments received by companies would be false. Unfortunately, there is currently no effective way to prevent automated spam accounts. The social media manager will then be responsible for manually removing comments from spammers and go to the list of subscribers to block unwanted accounts.
- Capitalize on a graphic theme “showcase”
Since Instagram profiles are highly visual spaces, it is advisable to harmonize publications so that a profile is visually appealing in its entirety. An Instagram profile acts as a showcase for the company, its products and services. Fashion brands are particularly adept in this area, as an example, Adidas stages a succession of visual themes that invite to spend time on their profile. Depending on the product or service offered, this mechanism represents an asset that will stimulate the commitment generated by published content
- Stay in step with the evolution of its strategy by cleaning up old publications
A company that wishes to maintain a consistent brand image should delete old publications that are no longer in line with changes in its strategy or not sufficiently qualitative to be retained. Even first-time subscribers will not notice these changes. On the other hand, the Instagram account of the company will return a better image and a greater impression of professionalism.
- Carousel: Photo albums for rich and interactive content
The Carrousel function, commonly called album or slideshow, is the latest format to have appeared on Instagram. With this feature, it is possible to include up to ten photos and videos in a single publication. In addition, it seems that the algorithm used by Instagram increases the visibility of publications using this feature. Sephora’s account is a good use case.