November 30, 2022


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DearNothing controversy: Why Nothing’s South Indian fanbase is unhappy

Update: Nothing has responded to the concern as effectively in a letter posted on Twitter. We have provided all those information underneath.

Hrs immediately after London-based mostly startup Nothing introduced its cellphone (1), the hashtag ‘#DearNothing’ started promptly trending in India. Unrelated to the smartphone’s sale, launch party, or requirements, the hashtag saw a substantial influx from the South Indian tech local community taunting and criticising previous OnePlus founder Carl Pei’s new business.

But what brought on the #DearNothing hashtag appropriate on the launch working day of the machine? And why specifically are supporters angry with the business, at the very least on Twitter? Here’s every little thing you will need to know about the incident.

DearNothing: What truly happened?

#DearNothing started spreading following a common YouTube Channel ‘Prasadtechintelugu’ released a new video clip on the evening of the cellphone (1) start occasion. The online video, meant as a prank, saw the creator unboxing a bogus Practically nothing phone (1) box on-screen which turns out to be an vacant box with a letter inside.

The video clip shows the creator unboxing a fake Practically nothing cellular phone (1) deal to reveal a fake letter inside of. (Graphic Source: YouTube)

The letter, also bogus, suggests “Hi Prasad, this gadget is not for South Indian people today. Thank you,” complete with a font that tries to resemble the dotted font made use of throughout advertising material by Nothing.  The creator designed the movie protesting the deficiency of Nothing at all phone (1) critique models presented to regional content material creators in India. It should be mentioned that sending out critique units is solely the prerogative of a organization.

On the other hand, things speedily went haywire when the screenshot of the phony letter that the creator unboxed started undertaking the rounds on Twitter, wherever a multitude of men and women like tech fans ready for the Absolutely nothing telephone (1) mistook the gesture as official conversation from the model by itself.

dearnothing, dear nothing, prasad tech nothing phone 1, The hashtag rapidly grew to become a person of the top rated trending hashtags in India. (Graphic Source: Twitter)

The hashtag #DearNothing speedily began trending on Twitter with hundreds of Indian buyers criticising Practically nothing through tweets, for a letter the corporation never ever wrote. The misinformation started out using an hideous transform on the system when people commenced accusing the London-based firm of favouring Hindi creators and not regional kinds.

Update: Almost nothing India Common Manager Manu Sharma has now tweeted a new letter addressing the challenge. Verify it out down below.

Sharma mentions in the tweet that the Very little cellular phone (1) has been despatched to lots of regional creators and suggests more creators have been set to get the cellphone in a phased manner, as is normal throughout the market. He also mention the bogus letter in the YouTube video clip, introducing that it experienced been “misunderstood by quite a few as an formal communication” from the business.

“As a new brand, our journey will be whole of bouquets and brickbats. We know that. But misrepresentation and deceptive promises are certainly not suitable,” Sharma included.