December 4, 2023


Your Partner in the Digital Era

Internship preps college student for business and technological know-how vocation

Though working for just one of the innovation and technologies leaders in industrial automation and digitalization, Ines Ruiz begun to see the energy of getting sensible, arms-on practical experience. 

A senior who is researching economics, advertising, and resourceful crafting at the University, Ruiz has created a solid company qualifications and in no way assumed her upcoming would just one working day involve doing work for a technologies company—until an prospect arrived alongside to perform with Siemens Digital Industries Software package this earlier spring. 

“Entering into this internship, I was questioning myself about how this was likely to do the job. But it has labored out surprisingly since I introduced anything to the table that was different, and I figured out a good deal from them at the exact same time,” explained Ruiz, an worldwide pupil from Buenos Aires, Argentina. “With this internship, I had exposure to a whole lot of matters like synthetic intelligence, sustainability, clear energies, and a ton extra subjects that are the long term of our world, even though even now being in a position to make use of and increase my advertising working experience.” 

In her hybrid internship purpose, Ruiz’s working day-to-day tasks involved marketing and advertising and communications related to technological crafting responsibilities. A single of her big projects included major the advancement of “what they get in touch with international curiosity groups—essentially, it is product sales communications,” she spelled out. 

Siemens has many electricity sub-segments, and Ruiz’s duty was to attain out to a variety of leaders inside of the organization for a regular assembly to attain perception into their sector progress. She analyzed that information primarily based on field benchmarks and adopted up with them to pursue likely chances. 

“My manager, John Nixon, has been outstanding. And he gave me the self confidence that I could do this,” stated Ruiz. “He needed to prepare my management techniques, and it is been wonderful.” 

Based mostly on her amazing overall performance as an intern all through the spring semester, Nixon, vice president of global technique in strength substances and infrastructure, selected Ruiz to show up at Notice Reside, Siemens Software’s flagship party for the trade of concepts, finest tactics, and facts, in Las Vegas, Nevada, this previous June. She was a person of 5 pupil interns to be picked out of dozens. 

“Ines has an inner hearth and a zest for life,” reported Nixon. “Her constructive angle is infectious, and her get the job done ethic and high-quality make a highly effective combo in a youthful professional. I knew we required Ines at Understand Stay, where by we convey our worldwide customers jointly in just one spot to expose people shoppers to all that Siemens has to present and all that we are about to roll out in the new 12 months. We experienced to have Ines current to provide her electricity to customers.” 

“I’m so grateful that I got to encounter something like this early in my career,” claimed Ruiz. “I received to see both of those sides of the event—the behind-the-scenes and also community and mingle with purchasers.” 

Ruiz reported she could only have excelled in this internship with the knowledge she acquired from her professors in both of those the Miami Herbert Company School and the Higher education of Arts and Sciences at the University. 

“Being that I am an international student, it’s good to really feel so welcome and incorporated. And I really appreciate UM for all it has supplied me,” she mentioned. “My promoting and innovative composing programs had been very palms on, which have complemented my practical experience outdoors of the classroom.” 

William “Ted” Bolton, lecturer at the Miami Herbert Business Faculty, taught Ruiz’s electronic media metrics training course and recalled her enthusiasm and eagerness to learn. In his program, Ruiz designed a dwell digital resource and stated Bolton reaffirmed her passion for internet marketing and promoting management. 

“For me, it’s why you teach,” reported Bolton. “My mindset is that I want pupils to get the classroom awareness and be ready to utilize it to actual-daily life do the job and situations. So, it is so fantastic to know the study course impacted her mainly because which is really what I emphasize all over.” 

As Ruiz enters her last yr at the College, she said that she is very pleased of all that she has learned and is searching ahead to a profession in advertising and marketing at an details technological innovation company. “Being below has gone earlier mentioned and beyond what I predicted,” she exclaimed.