February 7, 2023


Your Partner in the Digital Era

TheoremOne Announces Merger with S4Money, Will Aid Direct Technologies Solutions Follow

LOS ANGELES–(Company WIRE)–TheoremOne, a leader in agile, whole-stack innovation, engineering, and layout that aids major enterprises accomplish strategic electronic transformation, currently announced its combination with S4Cash plc (SFOR.L), a technologies-led electronic promoting and internet marketing products and services firm.

The merger will speed up S4Capital’s transition into a technological know-how and innovation firm, powered by the blend of artwork and science. As an innovation and engineering lover to the World 1000, TheoremOne will play a crucial function in this evolution.

As a consequence of the combination, TheoremOne will now have accessibility to dozens of new abilities such as people in the media, content material, details, and analytics verticals. The merger with S4Funds provides exceptional and innovative businesses into TheoremOne’s orbit including Media.Monks — a leader in branded electronic ordeals, written content, and advertising details.

“We preferred a lover that could provide equally as an accelerant for our advancement and that was passionate about encouraging us disrupt the technological innovation consulting ecosystem — joining forces with Media.Monks and S4Capital suggests we’ll be taking the discipline with some of the very best expertise in the entire world,” mentioned Brady Brim-DeForest, CEO of TheoremOne. “The entrepreneurial, expansion-concentrated tradition at S4Funds is a person exactly where I’m self-confident our group will sense proper at house.”

S4Funds plc (SFOR.L) is the tech-led, new age/new era electronic promoting and advertising and marketing companies corporation, established by Sir Martin Sorrell in May well 2018. Its method is to establish a purely digital marketing and advertising companies small business for world-wide, multinational, regional, and local purchasers, as properly as millennial-pushed influencer models. This will be achieved by integrating leading companies in a few observe regions: Material, Information&digital media, and Engineering expert services, together with an emphasis on “quicker, much better, more cost-effective” executions in an often-on purchaser-led environment, with a unitary construction.

Sir Martin Sorrell, S4Funds Govt Chairman claimed, “With the intersection of Advertising, Sales, and Data Technologies continuing to be a essential matter for models and all C-suite executives, we at S4Cash are making a truly built-in present for our shoppers comprising most effective-in-class engineering products and services put together with content material and data&electronic media expertise. We are delighted to welcome Brady, Will, David, and their colleagues – their vision and ambition will no doubt be a good in good shape for us.”

TheoremOne will carry on to run autonomously and its leadership group will preserve operational regulate. Brim-DeForest will proceed to serve as CEO, founder William Jessup as Head of Products and services, and David Kullmann as Head of Staffing and Embedded Groups. TheoremOne management will report instantly to S4Capital’s Executive Committee with a wide mandate to continue on to develop its environment-class abilities and shopper foundation.

“We are thrilled to embark on the future phase of TheoremOne’s advancement and advancement with our associates at Media.Monks and S4Funds,” stated Will Jessup, TheoremOne Founder and Head of Services.

“We are excited to share our eyesight of disrupting the standard consulting model with Media.Monks and S4Funds. Together, we will leverage TheoremOne’s capabilities to generate technology-enabled organization transformation. This special merger will deliver exponential value to our joint customer portfolio and further than,” claimed David Kullmann, TheoremOne Lover and Head of Staffing Providers.

About TheoremOne®

TheoremOne is an innovation and engineering corporation that advises customers on product method, engineering, layout, and society, then companions with them to build and launch technology-driven alternatives to their most intricate issues.

TheoremOne was started in 2007 by Will Jessup (Founder & Head of Products and services) and has been led because 2017 by Brady Brim-DeForest (CEO). With a workforce of about 370 specialists distributed about the environment (70% in North The united states), TheoremOne aids clientele such as American Specific, AT&T, Intel, Starbucks, Caterpillar, and various of the world’s main technological know-how corporations conceptualize, build, aid and control their digital solutions, providers, and experiences.

TheoremOne is chosen by clients when success matter most — turning into the agent of adjust, and driving a transformation that includes not only know-how but also persons, system, and management.

Headquartered in Los Angeles, TheoremOne’s world staff of engineers, designers, technologists, researchers, strategists, and advisors has deep abilities across a wide selection of industries including shopper electronics, automotive, production, provide chain, health care, finance, and leisure.

About S4Money

S4Cash plc (SFOR.L) is the tech-led, new age/new era electronic advertising and marketing and promoting services company, set up by Sir Martin Sorrell in Might 2018.

Its method is to develop a purely digital advertising and marketing and advertising expert services business for world, multinational, regional, regional shoppers, and millennial-pushed influencer makes. This will be reached by integrating foremost companies in three practice spots: Material, Data&electronic media, and Technologies products and services, together with an emphasis on “speedier, far better, much less expensive” executions in an always-on client-led surroundings, with a unitary framework.

Digital is by far the speediest-expanding segment of the promoting market. S4Capital estimates that in 2021 digital accounted for over 60% (for the very first time) or $400-450 billion of whole worldwide advertising and marketing expend of $680-700 billion (excluding in excess of $500 billion of trade promotion advertising and marketing, the primary focus on of the Amazon marketing system) and projects that by 2025 overall world advertising and marketing commit will develop to $975 billion and digital’s share will improve to around 70%, accelerated by the influence of covid-19. In truth, 97% of the projected growth in Marketing commit concerning 2021 and 2025 will occur from Digital. World wide shell out on Electronic Transformation (the key addressable market place for Technological know-how Expert services) is growing at 21% CAGR and projected to be $879bn by 2025.

In 2018, S4Cash blended with MediaMonks, the main AdAge A-stated resourceful digital articles generation enterprise led by Victor Knaap and Wesley ter Haar, and then with MightyHive, the industry-foremost digital media alternatives company for upcoming considering marketers and agencies, led by Peter Kim and Christopher S. Martin.

Due to the fact then, MediaMonks and MightyHive have blended with far more than 25 companies across Content material, Information&electronic media and Engineering products and services. For a total record, please see the S4Capital web-site.

In August 2021, S4Money launched its unitary brand name by merging MediaMonks and MightyHive into Media.Monks, represented by a dynamic brand mark that characteristics MightyHive’s legendary hexagon. As the operational manufacturer, Media.Monks underpins S4Capital’s agility, digital expertise and effectiveness and is the up coming phase in providing on its foundational guarantee to unify Written content, Info&electronic media and Technological know-how products and services.

Victor Knaap, Wesley ter Haar, Pete Kim, Christopher Martin, Mary Basterfield and Scott Spirit all joined the S4Capital Board as Government Administrators. The S4Cash Board also involves Rupert Faure Walker, Paul Roy, Daniel Pinto, Sue Prevezer, Elizabeth Buchanan, Naoko Okumoto, Margaret Ma Connolly, Miles Youthful and Peter Rademaker.

The Business now has about 8,800 men and women in 33 nations around the world across the Americas, Europe, the Center East and Africa and Asia-Pacific and a present-day marketplace capitalisation of somewhere around £1.75 billion (c.$2.14 billion) and would rank in the FTSE 200. It realized Unicorn status in a minimal around one particular 12 months, exclusive in the marketing and promoting solutions business. Sir Martin was CEO of WPP for 33 decades, constructing it from a £1 million “shell” organization in 1985 into the world’s major promotion and advertising expert services business with a market capitalisation of around £16 billion on the day he remaining. Now its current market capitalisation is £10.8 billion, dropping into third place guiding each Omnicom and Publicis for the 1st time ever. Prior to that Sir Martin was Group Economical Director of Saatchi & Saatchi Corporation Plc for 9 years.