February 4, 2023


Your Partner in the Digital Era

U.S.’ Estrella Media Pacts With Mexico’s Tv Azteca in Programming Offer

U.S.-primarily based Spanish lingo programmer Estrella Media has sealed a two-yr offer with Mexico-dependent broadcasting powerhouse Television Azteca to jointly generate, produce and air new collection on each sides of the border.

The businesses are set to announce some of individuals choices subsequent thirty day period through the 2022 IAB NewFronts on May possibly 5, adopted by Estrella Media’s upfront presentation on May perhaps 9. But the new partnership, established to be declared on Tuesday, features making far more than 600 hrs of initial programming for both the U.S. and Mexico, as properly as creation of existing sequence and the licensing of library content material for air in both of those nations around the world. So far, four initiatives have been greenlit on the Estrella Media side, and 3 on the Tv Azteca conclusion.

Estrella Media and Television set Azteca presently collaborated very last November on the Regional Mexican music awards specific “Premios de la Radio,” which aired on EstrellaTV in the U.S. and on Television Azteca Uno in Mexico. The present shipped EstrellaTV’s optimum primetime viewers in 2021.

As part of the new deal, the firms will co-deliver scripted and unscripted collection and specials for their broadcast tv networks and digital OTT, AVOD and Rapidly channels. The written content will start out airing in this article in the U.S. on Estrella Media platforms starting this fall.

The offer presents a new U.S. outlet for Tv set Azteca, which has dabbled in the sector in the earlier — most notably, with the U.S. broadcast network Azteca The us. Tv set Azteca released that network with Pappas Telecasting in 2000, but the two sides afterwards separated. Television Azteca formally sold its desire in Azteca The usa to HC2 Networks in 2017. Even though Tv Azteca continues to present programming for Azteca The united states, the door was now open for other alliances.

“The origins of the partnership among our operation the US and their procedure in Mexico is that we have regarded every single other for a lot of many years, just operating in the not only the exact spirit but type of the very same way of thinking in conditions of how we system,” stated Peter Markham, CEO, Estrella Media. “We view them as very ground breaking, and with any luck , they perspective us the identical. So we commenced chatting about how we could do extra alongside one another around the previous 12 to 18 months. And then our first undertaking we did last tumble with Tv Azteca was the co production of ‘Premios de la Radio,’ which was an astounding achievements for equally get-togethers. And we developed it in Mexico in partnership with Tv set Azteca. The light-weight bulb went off on each sides that there’s clearly a conference of the minds in conditions of how we imagine of the globe in Spanish language media in the US and Mexico in unique, that we really should be accomplishing additional with each other.”

Included Benjamín Salinas, vice president of the Board of Grupo Salinas: “TV Azteca has set its plans on the development of the ideal written content for the audiences, and this partnership with EstrellaTV will enable us to broaden the access of the most effective productions to Mexico and the U.S.”